Our Story
Every adversity is an opportunity. Apparel and textile industry was just recovering globally from the covid situation when a new disruption by the way of Russia – Ukraine war started. This and other geo -political – economic events resulted in huge challenges to supply chain across industries. Our industry was no different. Logistics cost went up the roof, supply chain disruption risk went up manifold and reliability of partners and financial stability of business partners across the end-to-end supply chain became an important factor in business decision-making. Most of the customers and suppliers started reevaluating their business models and risk profiles and started putting in place risk management strategies. So, the focus of all businesses across the chain two key aspects i.e., “ GROWTH” and “RISK”.
While other considerations like cost, quality, sustainability, and service aspects continued to be an important factor in the decision making, Growth and Risk Management Strategies dictated changes to how customers and suppliers operated. This is when “Shelby Apparels and Textiles” was born. The goal was simple. Help supply chain partners and customers solve real time problems by deploying smart and innovative solutions resulting in creating newer opportunities, reduced business risk and help clients prepare for any kind of future disruptions.
